In a world of so many chemicals, I've craved for so long to have a raw, transparent, natural line available. Having worked with dermatologists and prescription skin care, I've realized that there are way too many chemicals in skin care products today. It felt unnecessary. I kept a positive aspect in my skin care line by incorporating 100% effective ingredients without the chemicals. Natural and raw ingredients that have been freshly juiced right in our lab and thus giving our end-users the most amount of micro nutrients! I believe our skin just loves food with Nutritional ingredients!